SOLD OUT: look for a free ibook version soon.

More Than Promote – a monkeywrencher’s guide to authentic marketing deconstructs two oft-competing concepts: “promotion” of consumption and the act of “sustainability”. Through this deconstruction, a new concept emerges; a strategy and methodology of promotion that is, simultaneously, both sustainability and strategic marketing.

As American consumerism matures, this new strategy is as vital a tool to the making real of economist Samuel Brittan’s concept of “capitalism with a human face” as it is to brand endurance.

Ultimately, this is a book about meaning making and management. It is about the significance of meaning. Or significant meaning.

You can download the FREE chapter titled Tampons and Potholes here.  It looks at some case studies of both sucess and failure at designing promotions that do more than promote.