The Rules
1. Pick a real promotional campaign from the past or present.
2. Modify the campaign to include the following:
a. Corporate Value – It likely already has this, but you can change them.
b. Civic Value – Add a positive benefit that the promotion itself offer to the community or the planet in general
c. Cultural Value – Add a progressive positive dialogue through the promotion that moves our culture forward.
3. Photoshop or otherwise create the visuals for the campaign.
4. Complete the submission form by uploading the creative and articulating the Strategy and new values.
That’s it.
All submissions are due by noon on April 25, 2011.